In the blogging world, it is becoming increasingly difficult to drive quality traffic. Most passionate bloggers know that you have to have social media and search engine optimization (SEO) for you.
With more than 1/3 of the world’s population using social media, the potential for driving traffic is undeniable.
And did you know that Google processes $ 3.5 billion in revenue every day?
But what if you hit two birds with one stone?
What many people may not know is that optimizing your site on Pinterest is also a great way to optimize for SEO.
The ingredients are:
Use of alt text
I’ll include them in this post. So lock it, bring a notebook and start over.
But first, Pinterest is a search engine
Pinterest Marketing Page
The first thing you need to know is that Pinterest is a search engine. People are on Pinterest to look for and find or help.
So, like Google, Pinterest needs to have as much information about a pin as it can to show in search results.
This is why good Pin descriptions are essential to your success.
Pinterest is a search engine and your Pin descriptions are the key to ranking it.
A great pin description needs to look up information on Pinterest in front of the people it is looking for.
As a visual search engine on Pinterest, it is also important to adhere to the best visual practices.
This is why you need two things for Pinterest and search engines: images and text content.
Start with a great picture
Before anything else, it’s important to know what makes a great Pinterest picture. After all, if you don’t have an image that scrolls through the image of people, you’re dead in the water.
The first thing to know is that tall images are regulated by Pinterest. Period.
If your image is taller than wide, you’re not great. Experts have recommended over the years that the optimal size is 735px to 1102px.
Use the image below (right-click, Save As) if you want the template.
The perfect template for Pinterest
Use a high image (at least 735×1102) to maximize your engagement potential on Pinterest.
You must remember that the content of the pin requires people to click. This means:
If your pin has words, make sure they are readable on smaller screens (most traffic on Pinterest is mobile)
Use high contrast items so they don’t come together
Lighter colors are more appropriate and more noticeable and result in more engagement
Try to make audiovisual a bit “helpful” (for example, not just the title of your post)
It also helps to have excellent basic design principles in your eyes.
And if you are looking for more advanced tactics to strengthen your Pin engagement, Social Media Examiner has a great article on the subject. CoSchedule friends also have a deep engagement article on Pinterest.
Additionally, you can choose to have multiple choice images in your blog posts to increase the likelihood that people will be pinned multiple times.
After at least having a great photo of your blog post, it’s time to make sure it’s as optimized as possible.
The power of SEO is behind your images
You should do three things to get the best image possible.
Optimize your file name
This might not be something you are doing, but it can be said that a great image file has a positive impact on image SEO.
Write something related to your image. For example, if your image is about a recipe for sticky buns, name it in the file sticky-buns-recipe.jpg or something similar.
- A bad example of a filename
- example of a good file name.
- It’s easy enough, isn’t it?
- Search engines can pick up these keywords in filenames and help them report image content.
- File names are important if you want to classify your images in search mode.
Keep your images lightweight
One thing is your SEO tank is a slow loading site. Large image files can dramatically increase the load time of your pages, thus killing the user experience and SEO.
People don’t stick with anyone, and search engines won’t find your love.
Spend some time optimizing your file sizes.
Here are some of the best applications you can use to reduce file size so you don’t lose image quality:
Just imagine – my personal favorite also has a handy WordPress plugin.
Using only one of these tools in your images can save file time and file size on your pages before uploading them to your site.
Use your Alt Text
Alt text (or alt tags) is just like the description contained in the image’s HTML. It is only search engines and web browsers, not readers.
In general, any SEO expert will tell you to fill in the text to fill in the images. Search engines want to see this, as well as providing more information for use, because of the availability of visually impaired people.
Always, always, always fill in the other text of your image, if your images will help your SEO.
Now, fortunately, if you’re using WordPress, you should never touch any piece of code to make more text.
Start uploading your image in WordPress using default images.
WordPress gives you some default inputs that will help you SEO with your input:
Caption: You can write something that will appear below your photo.
Extra text: It is very important for your SEO and usability, if the image does not show the text and will be used by the visually impaired.
Description: Mostly for your internal use, it is not listed on the page or source code.
Now, in addition to filling in the other text in your image, one thing that is beneficial is that Pinterest shares buttons, extensions, and plugins, so it will use this other text to use the pin description when it comes to user sharing.
This is why you can find some “experts” on Pinterest saying you need to optimize your text for Pinterest. But this is a mistake!
While it is nice when you do not control what is shared, you should not treat the image text as a description on your Pinterest.
The purpose of alt text is to describe the image in the shortest way possible for availability. They should only be used to describe short, accurate, and image content.
So How Do I Optimize My Pin Descriptions?
Remember how we said Pinterest is a search engine? Well, I’m sure you want to show off your pins when someone is looking for stuff related to your content, right?
Here’s a bunch of tips to make sure you’re writing the best Pin descriptions that showcase your search for pines:
Be a descriptor. You want to describe what the pin image is and what the entire article describes.
Keywords are key. Use the keywords in the article (things people were looking for) in the description.
Hashtags are a good thing now. Previously, it was debated whether Pinterest hashtags were good or bad. So far, Pinterest has officially started helping. Use 3-5 hashtags in your pin descriptions to help Pinterest identify the interest categories that your pin includes.
No URL. Google wants unwanted spam to fill the search results page, and Pinterest has ways to detect it. You will not put the URL in the pin description, because it should already be stuck to the same pin. If you add the URL, it looks terrible and the search algorithm for users and Pinterest is not advisable.
As I said before, you want pines to have great descriptions. But you can’t control what kind of descriptions your visitors are using when they paint your articles?
Actually, you can.
The first way is to manually add a piece of HTML to the HTML image. You should open the plain text version of your blog and then find the image